AI doesn’t need hype or fear.

I build useful things with web systems, AI, and strategy.

I’m Laura Florey, a web developer and digital media strategist. I work on CMS architecture, AI workflows, content systems, and the practical parts of getting technical ideas into use. This site collects my work, writing, experiments, and consulting.

A Home Base
for Work, Notes,
and Experiments

I build and maintain real-world digital systems, test practical uses for AI, and write about the gap between what sounds impressive and what actually works.

Background

25+ years in web development, digital media, CMS architecture, content systems, and hands-on implementation.

Focus

AI workflows, web infrastructure, content operations, visual experiments, and the decisions that make systems easier to use and maintain.