AI DOESN’T NEED HYPE OR FEAR.
I help with all three: clearly, honestly, and on your terms.
I've spent more than 20 years doing the unglamorous parts of digital work. Keeping websites running, locking down security, making content systems that real people can actually use. Most recently that meant running the entire digital operation for a community hospital.
Now I'm focused on something I care about more: helping everyday people get comfortable with AI, on their own terms.
Services
Practical help with websites, modern search visibility, content systems, AI, and online safety.
Featured starter engagement
For law, accounting, medical, dental, and financial practices that know AI is already showing up in daily work, but need clear rules before sensitive client or patient information ends up in the wrong tool.
This practical engagement includes an AI exposure review, a plain-language internal policy, and one safer, documented workflow your team can actually use.
"I need a website that makes sense and does not become another mystery to manage."
I build and improve practical websites for small businesses, professional practices, nonprofits, artists, and service providers. That can include new sites, redesigns, WordPress cleanup, static sites, content structure, accessibility basics, performance, hosting, DNS, forms, and integrations.
"I want people and AI tools to understand what I do and when to recommend me."
SEO, AEO, and GEO work for small businesses that need clearer pages, better titles and descriptions, local search signals, FAQ content, schema, AI-readable summaries, and a content plan that supports real offers.
"I need a saner content plan, not a giant agency retainer."
I help turn your website, expertise, and project work into useful content direction: light content calendars, campaign copy, post review, LinkedIn and Facebook strategy, blog-to-social repurposing, and practical reporting.
"I need someone technical I can ask before we make a risky decision."
AI coaching, workflow mapping, tool review, AI policy help, website security review, and ongoing advisory for teams that want useful systems without hype, panic, or risky shortcuts.
Selected projects
Product · 2026 Hatchathon Winner
An AI-assisted contract review platform for construction professionals. Surfaces risk clauses, flags deadlines, and surfaces supporting documentation, built bilingually in English and Spanish. Co-built with my daughter, who is an active realtor.
Research & Systems
A working agent memory system built from scratch. Layered context handling, session continuity, belief tracking, and the infrastructure that lets an AI assistant maintain coherent identity across conversations. This is what I do when I'm building for myself.
Case Study
A decade of web, security, content, and infrastructure work for a community hospital: CMS architecture, HIPAA-aware content systems, bot mitigation, and the steady unglamorous care that keeps a healthcare site dependable. Real deadlines, real stakes, no decorative tech.
Security
Investigating and stopping coordinated scraping and bot attacks against client sites. Multi-layer Cloudflare WAF strategy, traffic pattern analysis, and the kind of small-team defensive work most security writing skips over.
Client Work
Content strategy, technical SEO, and ongoing web work for a specialty manufacturing client serving industrial buyers. The unglamorous backbone of a site that has to perform for procurement engineers, not just look good.
AI for the Real World
Most people are being introduced to AI through hype, fear, or tools they do not actually need. Practical AI is my plain-language teaching space for people who want to understand what these tools can do, what to avoid, and how to use them without getting overwhelmed.
It is a slow build, and it is part of the work that matters most to me.
If that is what brings you here, the best place to start is the Facebook page.
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