Services

Websites, search visibility, content, AI, and online safety that make sense together.

I help small businesses and professional practices build clearer websites, improve SEO/AEO/GEO visibility, shape content systems, use AI more safely, and make better technical decisions before small problems become expensive ones.

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One part of my work

Practical guidance for real digital systems.

Laura Florey provides practical website builds, website redesigns, SEO/AEO/GEO visibility work, social media content guidance, AI workflow consulting, and website security reviews for small businesses and professional practices.

Services

What I help with.

Website Builds & Redesigns

"I need a website that makes sense and does not become another mystery to manage."

New websites, redesigns, WordPress cleanup, static sites, content structure, accessibility basics, performance, hosting, DNS, forms, and integrations for small businesses and professional practices.

Modern Search Visibility: SEO, AEO & GEO

"I want people and AI tools to understand what I do and when to recommend me."

Technical SEO, Search Console and Bing setup, page titles, meta descriptions, local search basics, FAQ content, schema, AI-readable summaries, and content recommendations.

Social Media & Content Guidance

"I need a saner content plan, not a giant agency retainer."

Content calendar direction, post review, LinkedIn and Facebook strategy, campaign copy, blog-to-social repurposing, and light reporting that connects back to your website.

Practical AI & Security Advisory

"I need someone technical I can ask before we make a risky decision."

Safe AI Starter, AI coaching, workflow mapping, tool review, AI policy, website security review, and ongoing advisory for teams using AI, websites, and digital tools in the real world.

Featured offer

Safe AI Starter for Professional Practices

For law, accounting, medical, dental, and financial practices that know staff are already experimenting with AI, but need clear rules before client or patient data ends up in the wrong tool.

This engagement starts with a practical AI exposure assessment, then turns into a plain-language policy and one safer, documented workflow your team can actually use.

Safe AI Starter is often a good first step. For teams that need continued help reviewing tools, workflows, and security questions over time, ongoing advisory support is also available.

Learn more about Safe AI Starter

Best fit

I’m a good fit for small teams, marketing departments, nonprofits, healthcare-adjacent organizations, and groups that need someone who can translate between technical possibilities, daily work, and ongoing AI or security decisions.

Not a fit for

AI hype projects with no clear use case
Replacing human judgment with automation
Large enterprise transformation theater
Tools nobody will maintain
24/7 IT support or emergency incident response

How I work

Clear steps, realistic scope.

Start with the real problem

Before looking at tools, I try to understand what is frustrating, slow, unclear, risky, or hard to maintain.

Map the current workflow

The existing process usually explains more than the tool list. I look at who does what, where information lives, and where things break down.

Identify what is worth improving

Not every messy process needs automation. Some need clearer ownership, better documentation, or a simpler web/content structure.

Recommend practical next steps

I focus on recommendations that match the team, budget, technical environment, and maintenance reality.

Keep scope realistic

Small, well-defined work is usually more useful than an ambitious plan nobody has time to finish.

Document decisions clearly

Good documentation helps teams remember why something was chosen and what should happen next.

Have a messy web, AI, or workflow problem?

Send a note with what you are trying to sort out. If it is a fit, I can help map the problem and identify a useful next step.

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